Start with the work. Not the AI.
The useful first question is not which model to buy. It is which process still depends on memory, retyping, and whoever happens to be at the desk.
Insights
Think beyond the technology.
Practical ideas on AI, business systems, digital products and the changing way businesses work.
First cluster · five notes
Bring one process to the first conversation
A useful first call is not a tour of models. It is one process, the depth you think you need, and an honest list of what you do not know yet.
Demos aren't desks
An agent that dazzles in a slide deck still has to survive your exceptions, approvals, and Tuesday afternoon volume.
The aftercare question
Consulting, build, or build-and-run — the wrong depth wastes more money than the wrong model.
Organisational memory beats another model
Swapping models is easy. Teaching the organisation to remember how it works is the hard part.
